- Promote the identification and attraction of leaders committed to the Project.
- Facilitate the expression of their ideas for their transformation into projects and their embodiment in innovative realities, providing the maximum wealth for Metropolitan Bilbao and Euskadi-The Basque Country, in the social and economic fields.
- Launch a strategic review that will lead to an ongoing increase in the quality of life across the entire population, with respect for its values, history and idiosyncrasy.
We have not outlined a positive culture as regards the medium and long terms. Strategies are designed on the basis of an all-or-nothing approach, and in the best of cases the decision is made to pursue the path of unquestioning continuity that typifies mediocre institutions and organisations of all kinds. This is the time for professionals, so we should steer clear of oversimplifications that just add confusion and negate the ability to solve complex problems among those who should and can do so.