Following the end of the cycle dedicated to infrastructures that ran from 1991 to 2000, the process of revitalising Metropolitan Bilbao and the work conducted by the Bilbao Metropoli-30 Association now focus on working hand-in-hand with partner associations to build a model of city in which ideals are rendered possible, as a setting in which good ideas are spawned, developed and materialised to the benefit of the entire community.

This new paradigm involves shifting the focus from infrastructures to values, with five of these being assigned a strategic nature: innovation, professionalism, identity, community and openness.

Since its launch in 2011, marking the 20th anniversary of Bilbao Metropoli-30 that year, the Association has worked on a project called BasquePRO, linked to professionalism, as an exemplary value for our future. BasquePRO emphasises the importance of people and their values, their ability to create ideas, to implement projects, to generate enthusiasm, to work with passion, to sacrifice themselves, and to take risks, as a strategic lynchpin for future development.

Within this project, Bilbao Metropoli-30 is continuing to work closely with its members on schemes of shared interest designed to strengthen the value of professionalism.

Highlights in this vein are the activities being undertaken within the BasquePRO Elkargoak network of professional associations, with which Bilbao Metropoli-30 has been working very closely from the start. This umbrella body represents around 50,000 chartered professionals in the Basque Country. These associations have joined forces to work together on projects of shared interest, in which their combined strengths enable them to better articulate the civil society they represent, given their role as organisations with the potential to support professionals throughout their entire careers.

The bulk of the schemes organised by Bilbao Metropoli-30 within the BasquePRO project involve the following two areas: